GRAPHIC
DESIGN PROJECTS: - A N I
M A T I O N - / -
F
L A S H
As
the Internet Marketing Manager for Crested Butte Mountain
Resort, I had the chance to lead CBMR to be
the FIRST SKI RESORT to utilize HTML E-mail marketing to promote package deals and build
our in-house database. CBMR was also the first resort to send Flash
E-mails, including this promotion movie.
The
Direct Marketing "Win a Saab" Campaign was a huge success!
Eye-catching
animated banners were an effective way to guide my visitors through
the website to "revenue making points" like our online
booking system.
My
HTML E-mail program also allowed us to put the hottest prices in
front of the most eyes in the shortest time possible. If we had
a blizzard on the way, we could hit our drive market as soon as
the first flake fell.
Crested
Butte was voted the Most Romantic Resort in the West, starting the
Romantic Getaway promo.